Handpicked and naturally processed rice for your perfect meals every day.

Experience the Aroma of Premium Basmati Rice

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Call Us: +91 73208 08080

Fresh, high-quality lentils and pulses to enrich your daily cooking.

Nutritious Dal for Healthy Meals

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Call Us: +91 73208 08080

Trusted quality, sourced directly from local farms to ensure freshness and taste.

From Our Farms to Your Table

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Call Us: +91 73208 08080

A Legacy Built on Trust. A Future Designed for Scale.

Adarsh Food combines over four decades of industry expertise with modern operational strategies. Rooted in a legacy starting in 1984, the company has evolved from a regional mill to a multi-state powerhouse in the pulses (dal) industry. Under the recent leadership of Mr. Vaibhav Jindal, Adarsh Food is pivoting towards a corporate governance model, optimizing supply chains through direct sourcing, and expanding its footprint across retail, wholesale, and D2C channels.

Why Choose Adarsh Food

At Adarsh Food Products Pvt. Ltd., we combine modern processing infrastructure, strict quality systems, and experienced leadership to deliver high-quality pulses that meet market expectations. Our focus on hygiene, compliance, and operational efficiency ensures long-term value for our customers and partners.

Better quality control

Competitive pricing

Higher value for partners and customers

Advanced Processing Infrastructure

Strict Quality & Hygiene Standards

Strong Supply Chain & Capacity

Leadership with Vision

The leadership transition marks a shift from traditional trading to strategic brand building.

1984 – 2025: The foundation was laid by the previous generation, establishing trust and quality.
Vaibhav Jindal (Proprietor/CEO):
- 2010 – June 2025: Oversaw Production & Quality Control; managed market capture strategies.
- 2023 – 2025: Focused on mastering marketing, brand positioning, and modern business analytics.
- July 2025 Onwards: Took full operational control. The current focus is on corporatizing the pulses industry, implementing AI-driven ERP software, and preparing for an IPO.

Garden Makeovers & Redesign

Refresh your garden with full redesign, vibrant planting, and upgraded green lawns — bringing new life, color, and harmony to your space.

Full Garden Redesign

Planting Refresh & Upgrades

Lawn & Groundworks Revamp

Rooftop Garden Upgrades

Create a relaxing rooftop oasis with custom design, smart planting, and drainage — ideal for unwinding, entertaining, and enjoying city views.

Custom Rooftop Garden Design

Lightweight Planting Solutions

Drainage & Waterproofing Enhancements

Hardscaping & Lighting

Add style and function to your garden with beautiful hardscapes and lighting for day and night appeal.

Patios & Pathways

Outdoor Lighting

Water Features & Stone Accents

Green Maintenance Packages

Year-round garden care made easy – from trimming to pest control, we keep your green space healthy.

Seasonal Lawn Care

Pruning & Trimming Services

Weed & Pest Management

Irrigation & Drainage Solutions

Smart watering and drainage systems designed to keep your garden green, healthy, and flood-free.

Automatic Irrigation Systems

Smart Water Scheduling

Garden Drainage Planning

Landscape Design & Planning

Thoughtfully designed outdoor spaces that blend beauty, function, and nature—tailored just for you.

Custom garden layouts

3D visual planning

Plant Selection & Placement

Our Services

Pulses Manufacturing & Processing

We specialize in advanced processing of high-quality pulses including Moong, Urad, Masoor, and specialty beans. Our modern plants ensure hygienic processing, uniform grading, and consistent output at scale.

Four decades of experience backed by scale, trust, and consistent growth.

Our Strength in Numbers

1 +

Years of Industry Experience

1 +

Manufacturing & Processing Units

1 +

States Served

1 +

B2B & Institutional Clients

Driving efficiency, profitability, and scalability through smart operations.

Operational Strategy & Cost Optimization

The Bikaner Advantage (Direct Sourcing)

Eliminating Middlemen
· Shifted from buying through brokers to direct procurement from the Mandi.
· Impact: Immediate 1–2% gain in gross margin.
Strategic Location
· Bikaner plant location was data-driven for cost and logistics efficiency.
· Cost Reduction: Processing outside Delhi reduces manufacturing costs by 1%.
· Brokerage Savings: Selling outside Delhi avoids high local brokerage fees, adding another 0.5% to the bottom line.
· Logistics Efficiency: Local plant location ensures cost-effective transport.

Financial Efficiency

Cash Flow Management
· Operations outside Delhi enable direct billing and faster packaging cycles (1 week).
Optimized Payment Cycles
· Shifted from small orders with long delays (30–35 days) to bulk order cycles outside Delhi.
· Benefit: 2.5% discount applicable, but higher volume improves profitability.
Long-Term Logistics Plan
· Delhi will function solely as a warehousing hub.
· Manufacturing expands to other cities to optimize costs and delivery efficiency.

Landscape Design Outdoor Lighting

Soft Greens & Stunning City Views

Striking building entrance with a lush vertical garden, integrated LED strips, and modern seating for a vibrant first impression.

Westminster

200 Parkside, London

Outdoor Lighting Urban Farming

Green Space Maintenance

Striking building entrance with a lush vertical garden, integrated LED strips, and modern seating for a vibrant first impression.

Westminster

200 Parkside, London

Rooftop Garden Urban Farming

Living Wall Entrance

Striking building entrance with a lush vertical garden, integrated LED strips, and modern seating for a vibrant first impression.

Bloom Office Tower

55 Regent Street, London

Landscape Design Rooftop Garden

Zen Water Courtyard

Minimalist courtyard with a central koi pond, bamboo plantings, and soft lantern lighting for a tranquil home retreat and peaceful relaxation.

Harmony Residences

33 Lotus Lane, London

Landscape Design Outdoor Lighting

Interactive Sculpture Garden

Community park with winding paths, native wildflowers, and interactive art sculptures illuminated by spotlights for evening enjoyment.

Westminster

200 Parkside, London

Rooftop Garden Urban Farming

Skyline Vegetable Terrace

Rooftop garden at The Greenhouse – featuring raised vegetable beds, trellis walls, and solar-powered lighting for sustainable city living.

Greenhouse

12 Skyline Avenue, London

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Brands That Serve Every Market

From bulk procurement to premium retail, our diversified brand portfolio is designed to meet the needs of every customer segment with consistent quality and reliability.

Adarsh

B2B / Wholesale
A trusted wholesale brand supplying loose pulses to corporates, institutions, government bodies, and large bulk buyers through a strong broker-led network.

Mhari Daal

Retail / D2C
Launched in December 2025, Mhari Daal is our mass-market retail brand, focused on delivering everyday quality pulses while aggressively expanding distributor networks across key Indian states.

Pulsadia

Premium Segment
An upcoming premium pulses brand crafted for quality-conscious consumers, offering superior grading, purity, and consistency at a premium price point.

A journey of trust, resilience, and growth from a single mill in 1984 to a multi-state pulses powerhouse by 2025.

Our Legacy & Evolution

Our journey reflects resilience and adaptation. What began as a single mill in Kolkata has grown into a diversified manufacturing and distribution network.

1984

Inception

Founded as Jindal Daal Mill. Gained fame in Kolkata with the brand ‘Sonar Bangla’ (focus: Moong Dal).

1990–2006

Expansion

Expanded to Delhi with a factory set up under a partnership (Tirupati Food ), introducing Moong Doha processing. Separated from Tirupati food in 2006.

2007–2022

Government Tenders

Successfully executed large-scale government tenders across Himachal Pradesh, Punjab, and Haryana.

2011

Restructuring

Family separation led to independent operations, consolidating focus on internal growth.

2015

Sonipat Plant

Commissioned the Sonipat factory for Moong processing; official launch of Adarsh Food.

2018–2024

Portfolio Growth

Expanded processing to Urad (2018) and Masoor (2024).

Dec 2025

New Infrastructure

Launching a new state-of-the-art Moong plant in Bikaner.

A focused 4–6 month execution plan driving growth, expansion, and market leadership through March 2026.

Strategic Roadmap

A focused execution roadmap designed to strengthen manufacturing capabilities, expand market reach, and accelerate revenue growth.

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Frequently Asked Questions

Quality & Compliance

What quality standards does Adarsh Food Products Pvt. Ltd. follow?

Adarsh Food operates a documented Quality & Hygiene Management System aligned with FSSAI regulations, food safety norms, and industry best practices. All processes are monitored, recorded, and auditable.

How is raw material quality ensured before processing?

All raw materials including Moong, Masoor, Kabuli Chana, and White Matar are sourced from approved suppliers and markets. Each lot undergoes visual, physical, and specification-based quality checks before acceptance.

Are incoming vehicles and materials inspected?

Yes. Every incoming vehicle is inspected before unloading. Materials are unloaded only after clearance of defined parameters covering cleanliness, contamination risk, and packaging integrity.

How is quality monitored during production?

Production follows a three-stage quality control system, covering process hygiene, machine condition, and in-process product quality. Any deviation is immediately recorded and corrected as per internal SOPs.

Testimonials

Trusted by Partners Across India

Our long-standing relationships with retailers, distributors, institutions, and corporate buyers reflect our commitment to quality, transparency, and reliable supply. Here’s what our partners have to say about working with Adarsh Food Products Pvt. Ltd.

“Adarsh Food consistently delivers high-quality pulses with dependable timelines. Their structured processes and quality assurance systems make them a trusted supplier for large retail operations.”

Amit S.

Authorized Distributor – North India

“The transparency and professionalism of Adarsh Food set them apart. Their direct sourcing model helps maintain competitive pricing without compromising quality.”

Rakesh J.

Fulham, London

“Adarsh Food’s experience with institutional and government supplies gives us complete confidence. Their compliance, documentation, and execution are always audit-ready.”

Sanjay K.

Institutional Buyer – Government Supply

“From order placement to dispatch, everything is well-coordinated and clearly communicated. Adarsh Food understands bulk procurement requirements very well.”

Neha M.

Corporate Purchasing Manager

“Their dispatch discipline, packaging standards, and coordination ensure smooth logistics operations. Working with Adarsh Food has been efficient and reliable.”

Vikram P.

Logistics & Supply Chain Partner

Stay informed with expert articles on pulses processing, quality control, imports, and market trends.

Our Blogs & News

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06 Jan

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Experience the Aroma of Premium Basmati Rice

Nutritious Dal for Healthy Meals

From Our Farms to Your Table

A Legacy Built on Trust. A Future Designed for Scale.

Why Choose Adarsh Food

Leadership with Vision

Pulses Manufacturing & Processing

Our Strength in Numbers

Operational Strategy & Cost Optimization

The Bikaner Advantage (Direct Sourcing)

Financial Efficiency

Brands That Serve Every Market

Adarsh

Mhari Daal

Pulsadia

Our Legacy & Evolution

Strategic Roadmap

Get a Free Quote!

Quality & Compliance

What quality standards does Adarsh Food Products Pvt. Ltd. follow?

How is raw material quality ensured before processing?

Are incoming vehicles and materials inspected?

How is quality monitored during production?

Trusted by Partners Across India

Amit S.

Rakesh J.

Sanjay K.

Neha M.

Vikram P.

Our Blogs & News

Partner with Adarsh Food

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